COMPAS Poll/Survey
December 29, 2003
 

The Loyalty of Young Employees: How Low and Why?

  Chamber Weekly CEO/Business Leader Poll by COMPAS in the Financial Post
 
Categories:    
Consumer and Lifestyle
Business and Finance

In the eyes of business leaders, the loyalty of young employees, those under 30 years of age, is very low, perhaps at an all time low.

According to the CEOs and other business leaders in the COMPAS/FP panel, the two key drivers of low loyalty are (a) a pervasive decline of loyalty in family settings, consumer behaviour, and other aspects of daily life and (b) a decline in the loyalty of employers to employees, who are more prone than in the past to be furloughed in the event of corporate reverses.

The two secondary drivers of diminished employee loyalty arem(c) the indebtedness of the young and hence their anxiety for short-term revenue, and (d) the fact that young employees do not understand the benefits to themselves of longterm loyalty, for example the benefits in terms of promotion and advancement.

These are the key findings from the weekly business leader and CEO survey conducted by COMPAS for the Financial Post under sponsorship of the Canadian Chamber of Commerce.

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