Is this similar to ‘Social Media Listening’?

‘Social Media Listening’ focuses on discussions of the matter with a customer. The outputs of this ‘customer-intelligence’ tool do not enable us to deduce conclusions based on a large number because the collected data’s source is not from a credible sample.

We evaluate subjects based on data collected from huge demographic samples. From the results, we can come to assessments and conclusions with scientific approval on a bigger number of population.

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